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► Communications Policy
COMMUNICATIONS POLICY
This Union notes
- De Montfort University has a diverse student body and the Students’ Union has a responsibility to engage with as many students as possible.
- That effective communication between members and the Union is key to the Union’s success.
Communications with the University and key stakeholders are also important. - There is a need for structure and a strategy to maintain and manage our communication in order for it to be effective.
This Union believes
A communication strategy is vital for the following reasons:-
- To ensure the key messages of the DSU are communicated effectively.
- To further our strategic objectives.
- To prioritise communications activity and to ensure DSU recognises the importance of communicating effectively both externally and internally.
- To ensure the DSU brand is maintained and developed.
- To define the role of student media.
- To define the protocol DSU should follow in the event of a crisis.
- To ensure the Unions activities are covered by the press.
- To raise our profile with external organisations and key stakeholders.
This union instructs:
- A communications strategy should be maintained and frequently reviewed.
- The Executive responsible for media should be the primary Executive Officer responsible for the communications strategy and other Executive Officers should actively support it.
- The Executive responsible for media should include a comprehensive review of the strategy’s progress and outcomes in their regular reports to Governing Council.
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